Overview
We are a fast-growing functional mushroom brand looking for an experienced CRO and DTC conversion specialist to optimize our Lion’s Mane extract landing page.
This is not a basic redesign. We need someone who understands how to:
Increase conversion rate
Improve perceived value & trust
Drive higher customer lifetime value (LTV) through smart page structure, messaging, and flow
Our product is third-party tested, fruiting-body-only, and significantly more potent than leading competitors, and the landing page must clearly communicate that advantage to educated buyers.
Primary Goals
Your work will focus on:
Increasing conversion rate (CVR)
Increasing average order value (AOV)
Increasing retention & subscription adoption
Clarifying product outcomes and differentiation
Reducing hesitation, confusion, and friction
Scope of Work
You will be responsible for:
1. Landing Page Optimization
Analyze the current Lion’s Mane landing page
Identify drop-off points and friction
Improve page structure, hierarchy, and flow
Rewrite or refine above-the-fold messaging
Improve product explanation without hype or medical claims
2. Conversion & Trust Elements
Improve how we communicate:
Potency & lab testing
Comparison vs competitors
Why our extract is different (fruiting body, testing, mg per serving)
Optimize placement of:
Social proof
Trust badges
Lab data summaries
FAQs
3. LTV & Retention Improvements
Strategically position:
Subscriptions (without being salesy)
Bundles or follow-on products
Improve habit-formation messaging
Align copy with long-term use outcomes (clarity, focus, consistency)
4. A/B Testing Strategy (Optional Bonus)
Recommend test ideas for:
Headlines
Value framing
Offer structure
Provide a clear testing roadmap if data supports it
What We’re Looking For
You are a strong fit if you:
Have proven CRO experience for DTC supplements or wellness brands
Understand how to sell scientific or lab-backed products without sounding clinical
Can balance credibility + emotion + clarity
Think in terms of funnels and LTV, not just page aesthetics
Can explain why a change improves conversions
Required Experience
CRO for Shopify or DTC brands
Conversion-focused copywriting
UX optimization for long-form sales pages
Experience with subscriptions or repeat-purchase products
Nice to Have (Not Required)
Experience with functional mushrooms, supplements, or nootropics
Familiarity with:
Hotjar / Clarity
Google Analytics
Shopify / Klaviyo ecosystems
Deliverables
Optimized landing page structure & copy (or Figma / Google Doc)
Clear explanation of changes and rationale
Recommendations for improving:
CVR
AOV
LTV
Optional test plan
To Apply (IMPORTANT)
Please include:
1–2 examples of landing pages you optimized
The before/after results (conversion lift, AOV, retention, etc.)
A short explanation of how you approach CRO for high-trust, lab-backed products
Applications without CRO results or relevant experience will not be considered.
Budget
Open to fixed-price or hourly for the right expert.
We value results over cheap work.
Apply Now
Apply Now