About the position
This is a pure-play ideation and conceptual role. You sit at the intersection of product innovation and cultural shifts. Your job is to turn clinical truths and human behaviors into brand-defining moments.
The Concept: You dream up the launch that doesn't feel like a pitch, the collab that feels like a glitch in the matrix, and the social formats people actually choose to watch.
The Voice: You don't just "write copy." You find the Hook. You write the three seconds of text that stop a thumb and the manifesto that makes our community feel seen.
Responsibilities
• Create the "What": From big campaign platforms to small, fast-moving social moments.
• Find the Angle: Identify shifts in culture early and bring perspectives no one else in the room sees.
• Turn Insight into Action: We don't care about generic "Gen Z" data. We care about human truths that can become tangible ideas.
• Own the Spark: Bring ideas that are clear enough to execute immediately. You stay involved as they come to life to ensure the "soul" of the idea stays intact.
Requirements
• Generally 3–5+ years in advertising, copywriting, or content strategy, with a portfolio showcasing successful campaigns.
• Strong knowledge of TikTok, Instagram, and Meta advertising platforms.
• Proven ability to translate analytics into actionable creative improvements.
• Excellent written and verbal skills, including the ability to present concepts clearly