Creative Director / Social Media Content Creator

Creative Director, Video and Photography | Confidential Restaurant Group About Our Client For over a decade, our client has defined what it means to deliver iconic, enduring hospitality experiences. With a growing portfolio of distinctive brands and markets nationwide, they are driven by a passion for craftsmanship, connection, and the pursuit of excellence. Every concept celebrates the spirit of American dining: timeless spaces, genuine warmth, and an uncompromising commitment to quality that leaves a lasting impression on every guest who walks through their doors. About the Opportunity Our client is seeking a Creative Director of Photography & Video to lead the visual storytelling across their dynamic portfolio of hospitality brands. This is a hands-on creative leadership role for a visual storyteller who can both produce a high volume of content personally and scale production through external collaborators when needed. Equal parts visual director and hands-on maker, this role is responsible for capturing, crafting, and elevating the visual language of each concept by ensuring content feels authentic, culturally relevant, and aligned with each brand’s ethos. With a strong focus on social-first content, they will capture photography and video that creates a compelling narrative, resonates both locally and nationally, and sets our client ahead in a competitive lifestyle and F&B landscape. • PLEASE NOTE: This role is based in Dallas, TX. Candidates must be open to relocating to the Dallas market. Core Responsibilities Hands-On Content Creation • Personally produce a high volume of original photo and video content (short-form video, still photography, social assets) for use across Instagram, TikTok, and emerging platforms • Capture food, beverage, interiors, guest experience, lifestyle moments, and behind-the-scenes storytelling with a refined, brand-appropriate aesthetic • Edit and deliver platform-optimized content with speed, consistency, and attention to detail Creative Direction & Visual Storytelling • Translate brand positioning and ethos into compelling visual narratives that resonate emotionally and culturally • Partner with marketing, operations, culinary, and design teams to ensure visuals align with broader brand initiatives • Take an active role in the development of the social editorial calendar, balancing brand consistency with trend responsiveness Social-First Strategy & Trend Fluency • Maintain a strong working knowledge of social media platforms, formats, and trends, with a particular focus on short-form video • Create content that feels native to each platform while maintaining brand integrity • Anticipate shifts in visual trends, storytelling styles, and audience behavior to keep our client culturally relevant Scaled Production & Vendor Management • Identify when projects require expanded production and source, brief, and manage external photographers, videographers, talent, and crews • Ensure any externally produced work meets our client’s creative standards and brand expectations Campaign & Launch Support • Support new restaurant openings, seasonal launches, and brand campaigns with visually compelling content • Balance fast-turn, day-to-day social content with higher-concept creative moments • Set KPIs, track performance, and leverage analytics to optimize content, inform strategy, and grow platform impact Requirements • 5-8+ years of experience in photography, video production, or creative direction, ideally within high-end hospitality, lifestyle, fashion, or consumer brands • A strong portfolio demonstrating hands-on photography and video creation, especially social-first and short-form content • Proven ability to both execute independently and direct others • Exceptional verbal and written communication skills across creative and operational teams • Understanding of content creation, paid/organic strategy, community management, and platform nuances • Ability to thrive in a high energy, in person work environment (Monday through Friday with flexibility for evenings/weekends) Perks • Medical, Dental and Vision benefits available • Paid Time Off • Dining discounts at all concepts • Professional development and career growth • All restaurants are closed on Thanksgiving, Christmas and the 4th of July so their team can celebrate with their friends and family