Job Overview We are seeking a talented and detail-oriented Digital Marketing Coordinator to enhance our dynamic online presence across various digital platforms. This part-time role offers the flexibility of remote work combined with occasional in-office days in Houston, TX, allowing for a balanced work-life structure. Key Responsibilities ? Social Media Management: Regularly create and share compelling content on platforms such as TikTok, Instagram, and Facebook to showcase our services and engage with the community. ? Online Reputation Management: Actively monitor and respond to Google reviews, ensuring a positive digital footprint and fostering relationships with our audience. ? Messaging & Voice Coordination: Work alongside voice artists to develop inviting hold messages and voicemails that reflect our brand?s identity. ? Website Content Management: Maintain up-to-date and accurate website content that authentically represents our brand. ? Website Redesign Oversight: Spearhead the redesign of our website, aligning it with our brand vision while enhancing the user experience. ? Backlink Management: Perform routine audits on backlinks to uphold quality and rectify any detrimental links. ? Blog & Content Writing: Generate and publish engaging blog posts that inform and educate our patient community. ? Photography & Videography: Capture authentic photos and videos for social media, including dynamic reels that illustrate our team?s character and clinic environment. ? Quarterly Newsletters: Design and send out quarterly newsletters via Mailchimp to keep our patients informed about updates, news, and special promotions. ? Patient Communication: Ensure timely communication with patients regarding news, events, and offerings. Company Culture And Values We are not merely an eye clinic; we are dedicated to delivering outstanding vision care to our community. As leaders in the eye care industry, we pride ourselves on being a comprehensive resource, providing a range of services from sports vision training and vision therapy to routine eye examinations. Our culture promotes creativity and a collaborative environment, allowing team members to thrive. Career Growth Opportunities This position presents a valuable opportunity to take the lead on significant projects such as website redesign and digital marketing initiatives, allowing for professional growth in digital marketing and project management. Required Skills ? Proficient in social media management platforms ? Excellent writing and content creation abilities ? Basic photography and videography skills ? Familiarity with website management and design principles ? Experience with email marketing tools like Mailchimp ? Strong communication and interpersonal skills Qualifications ? 1-2 years of experience in digital marketing or a related field ? Proven expertise in managing social media accounts and digital marketing activities ? A strong portfolio showcasing writing and content creation abilities Education Requirements ? Bachelor?s degree in Marketing, Communications, or a related field preferred. Employment Type: Part-Time