Online Marketplace Paid Search Specialist (Amazon/Walmart)

Company Overview: Zoku is a design-driven company that believes in creating innovative and impactful experiences for our customers. More about us can be found at www.zokuhome.com and on instagram @zokuhq... Job Description: Do you have a proven track record of managing product listings, growing sales, and meeting performance metrics on Amazon.com and Walmart.com? We are seeking a skilled freelancer to work with our team to manage our seller accounts and drive our online advertising efforts on Amazon.com and Walmart.com. This role offers the opportunity to work with a dynamic team in an exciting industry. Responsibilities: ? Seller Account Management: Maintain Amazon Seller Central and Walmart Seller Center accounts, including maintaining product listings, recommending and managing deals and promotions, and submitting/managing cases to resolve issues. ? P&L Reporting: Prepare weekly, monthly, and annual reports. ? Inventory Forecasting: Prepare inventory forecasts based on platform inventory reports, sales history, knowledge of advertising, and seasonality. ? Strategic Advertising Planning: Develop and maintain comprehensive online advertising campaigns on Amazon.com and Walmart.com to increase brand visibility, drive traffic, and boost sales. ? Keyword and Target Audience Research: Conduct in-depth research to identify relevant keywords, audience segments, and trends, ensuring ads reach the right target demographics. ? Budget Management: Effectively manage and optimize advertising budgets to maximize ROI and achieve set KPIs. ? Ad Copy and Creative Development: Collaborate with the marketing team to create compelling ad copy and visuals that resonate with the target audience. ? Ad Performance Analysis: Monitor and analyze the performance of ad campaigns, providing regular reports on key metrics and making data-driven adjustments to enhance results. Develop and execute A/B test experiments for campaigns to discover the most effective campaign configurations. ? Competitor Analysis: Keep a close eye on industry trends and competitor strategies to stay ahead of the curve and identify opportunities for improvement. Requirements: ? Proven experience in successfully managing Amazon Seller Central and Walmart Seller Center accounts and optimizing advertising campaigns within the platforms. ? Strong knowledge of PPC, SEO, and e-commerce advertising best practices. ? Analytical skills with the ability to interpret data and make strategic recommendations. ? Excellent written and verbal communication skills. ? Self-motivated and able to work independently. ? Results-oriented and able to meet or exceed targets and KPIs. ? Creative thinking and an eye for detail. If you're a passionate and results-driven person with experience in managing Amazon.com and Walmart.com seller accounts, we encourage you to apply. Job Type: Full-time Pay: $55,000.00 - $85,000.00 per year Work Location: Remote