Route Sales Manager

Remote, USA Full-time Posted 2025-07-22
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The Route Sales Manager Is responsible for identifying sales opportunities, maximizing profitability, maintaining merchandising standards and order replenishment activities within the assigned territory/route. This role will lead a team of four to six Merchandisers / Order Replenishment Merchandisers that will maintaining merchandising standards and order replenishment activities within a... designated geographic area. ? Lead a team of Merchandisers/Order Replenishment Merchandisers (ORMs) to maintain merchandising standards, lead order replenishment and PIcOs execution in an assigned geographic territory ? Maximize profitable sales opportunities by thoroughly understanding the complexities of the channel or customer's business and building enduring relationships based on trust and integrity with that customer's management team. ? Successfully sell customer plans that include annual CMA's, strategic and tactical pricing plans along with promotional plans. ? Evaluate outlet opportunities. Ability to collaboratively sell and overcome customer objections. ? Lead customers in reaching sales potential on company products by offering creative merchandising ideas. ? Propose appropriate brands, packages, and equipment to satisfy customer and consumer needs while fully leveraging national and local marketing initiatives with customers. ? Execute channel and customer promotions/programs that leverage national brand ideas/thinking and consumer insights to drive increased consumer preference and customer activity. ? Sell-in and implement promotional strategies for the introduction of new brands and packages ? Activate Coca Cola Southwest Beverages system (e.g., cross-functional team members, segment resources) to develop and implement business plan/solution that meets customer needs and drive beverage category profit and volume, contributing to overall sales growth for the customers' entire business. ? Solve issues that arise during execution and eliminate barriers. ? Track daily, weekly and monthly call activity and performance measurements against assigned goals and expectations. ? Conduct post promotional analysis measuring the success levels of promotions making any necessary changes. ? Proactively arrange time and territory to achieve optimum face-to-face selling opportunities. ? Train, evaluate and develop team of Merchandisers / ORMs ? Build Merchandising Team Capabilities for future career advancement ? Supervise the daily sales and align merchandising/order replenishment activities through collaboration with Field Sales teams ? Main ?Point of Contact? responsible for ordering, transmissions, missed deliveries, dispatch, hot shots, off day deliveries and CSTs ? Build relationships with store managers and outlet team members ? Routinely visit accounts to monitor adherence to merchandising/order replenishment standards and back room management ? Manage labor and OPEX merchandising budgets Qualifications ? Bachelor?s degree or equivalent experience with a high school diploma required ? 3+ years? experience in consumer products/direct store delivery sales required. ? Requires experience managing people/budgets. ? 2+ years supervising sales staff. ? Packaged goods experience preferred; Some beverage experience an asset. ? Strong presence and persuasive presentation skills ? Intermediate computer and database application skills. Ability to multitask handling multiple customer accounts ? Strong attention to detail and follow-up skills. Excellent planning and organization skills ? Ability to operate a manual/powered pallet jack or lift product ? Valid driver?s license and driving record within MVR policy guidelines ? Must have a personal vehicle for use during working hours ? Must have current vehicle liability insurance ? Bilingual ability preferred (Spanish

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