Google ads specialist for therapy practice (insurance-focused, high-intent leads) – individual only

What we’re looking for We are a multi-location outpatient psychology practice looking for an individual Google Ads specialist with direct experience in therapy / healthcare lead generation. This is not a generic PPC role. The goal is to drive high-intent therapy inquiries that can realistically convert into scheduled appointments, not volume for volume’s sake. Important: • Individuals only. No agencies. No subcontracting. • You must personally manage and optimize the account. • We are not interested in long-term contracts up front. We continue month-to-month based on signal and results. ⸻ Services & focus What we advertise • General outpatient therapy • Primarily insurance-based clients (self-pay secondary) What we do NOT advertise • Substance use treatment • Couples therapy • Young children Geography • Primarily local campaigns (≈30-mile radius from specific zip codes) • Broader targeting only if data supports it ⸻ Month-one scope (this is key) Month one is a paid engagement focused on competence and signal, not guaranteed scale. You will be responsible for: • Auditing our existing Google Ads account • Rebuilding or restructuring campaigns as needed • Reviewing and validating conversion tracking (GA4 + GTM) • Keyword strategy focused on therapy-intent searches • Aggressive negative keyword management • Initial optimization and testing • Clear weekly updates explaining what was changed and why If early performance signals are strong, we continue month-to-month. ⸻ Budget & structure • Management fee (month 1): $1,500 fixed price • Ad spend: approximately $2,500/month, paid directly to Google Ads We are not paying hourly for this role. ⸻ How we define early success In the first month, success means: • Conversion tracking works and can be trusted • Ads are triggering on relevant therapy searches • We see real, relevant inquiries coming through • You can clearly explain optimization decisions and next steps We do not expect full ROI or scale in 30 days. We do expect expertise, judgment, and momentum. ⸻ What we’re looking for in you • Proven experience running Google Ads for therapy, mental health, or healthcare • Strong understanding of search intent and lead quality • Comfortable working in HIPAA-sensitive environments • Fluent with Google Ads, GA4, and Google Tag Manager • Direct, data-driven communicator Please answer the screening questions and include the phrase “therapy-intent” somewhere in your proposal so we know you read this carefully. Apply tot his job