Digital Marketing Specialist (Google Ads Focus)

Truth Tree is a digital marketing agency supporting schools and education organizations nationwide. We’re hiring a Digital Marketing Specialist with a strong focus on Google Ads. This role is ideal for someone early in their digital marketing career who wants to deepen their PPC expertise. If you’re detail-oriented, analytical, and excited to grow in a collaborative team, we’d love to meet you. About the Role You’ll work closely with our production and strategy teams to build, optimize, and maintain paid media campaigns. This position is ideal for someone early in their digital marketing career who already has 2+ year of hands-on Google Ads experience and wants to deepen their expertise. What You’ll Do Google Ads (Primary Focus) • Build, launch, and optimize Search, Display, and YouTube campaigns • Conduct keyword and competitive research • Maintain accurate campaign structures and naming conventions • Monitor performance, identify issues, and recommend improvements • Run A/B tests for ads, keywords, audiences, and landing pages Cross-Channel Support • Assist with Meta (Facebook/Instagram) and TikTok ads setup and optimization • Upload creative assets, ad copy, and tracking elements • Follow platform-specific checklists and QA standards Quality & Reporting • Use internal SOPs and QA processes to ensure error-free campaign builds • Document updates and changes clearly • Support monthly reporting by pulling data and highlighting trends Who We’re Looking For Required • 2+ year of hands-on Google Ads campaign management • Strong understanding of SEM basics (quality score, bidding, match types, targeting) • Exceptional attention to detail and strong organizational skills • Ability to follow structured processes and meet deadlines • Comfortable working in a collaborative, fast-paced environment Preferred • Agency experience • Experience in a private school marketing and/or admissions department • Familiarity with Meta (Facebook) • Experience with project management tools (ClickUp preferred) • Google Ads certifications • Familiarity with analytics tools, SEO, or content marketing What Success Looks Like • Accurate, high-quality campaign setups • Consistent communication and proactive problem-solving • Effective collaboration with strategists, copywriters, and team leads • Insightful contributions to performance analysis and reporting Why You’ll Love Working at Truth Tree • Fully remote work • Team-first, supportive culture • Opportunities for professional growth and continuous learning • Mission-driven work that directly impacts students and families Benefits • Flexible schedule • Remote work environment How to Apply To be considered for this role, please follow these instructions: • Submit your resume as a PDF file named: YourFirstName_YourLastName_TruthTree.pdf • Include the phrase “I’m detail-oriented” at the very top of your application email to [email protected] Job Type: Full-time Pay: From $17.00 per hour Work Location: Remote Apply tot his job