Digital Marketing Analyst, Paid Search

Salesforce is the #1 AI CRM focused on driving customer success through innovation. The Digital Marketing Analyst, Paid Search will support global paid search efforts, focusing on campaign execution, data analysis, and agency coordination to enhance marketing strategies. Responsibilities Support the relationship between internal stakeholders and the external media agency for global paid search campaigns across Google Ads, Microsoft Ads, and SA360 Assist Product Marketing, Global Field Marketing, and Paid Media Teams by gathering requirements and campaign details to help communicate strategies and objectives to the agency Monitor agency execution to ensure it tracks against Salesforce’s goals, budgets, and timelines—reviewing deliverables and providing operational feedback under the guidance of senior team members Compile and review campaign performance data via reports and dashboards, identifying basic trends and preparing inputs for monthly and quarterly performance presentations Support the design & execution of A/B testing strategies, creative experimentation, and landing page updates by coordinating assets and tracking results Coordinate with cross-functional teams (regional marketing, SEO, analytics) to ensure paid search assets and tracking are aligned with broader marketing initiatives Conduct regular quality assurance (QA) checks on campaign tracking, naming conventions, and data quality to ensure adherence to brand and legal standards Help keep stakeholders informed by preparing routine performance updates and maintaining project documentation Skills 1–3 years of experience in digital marketing or paid media, ideally in B2B or SaaS industries Foundational understanding of paid search platforms (Google Ads, Microsoft Ads, SA360) and paid search fundamentals Basic understanding of key business performance metrics and marketing measurement frameworks Experience working with digital agencies or internal teams to support marketing campaigns Ability to analyze performance data and identify basic trends and areas for improvement Strong organizational skills with the ability to manage tasks effectively with prioritization guidance Proficiency in data analysis and visualization tools (Tableau, Excel, Looker Studio, etc.) Bachelor's degree in Marketing, Business, Communications, or a related field Exposure to global or multi-regional paid media campaigns Familiarity with Salesforce, B2B buyer journeys, or lead generation concepts General understanding of how Paid Search interacts with other channels like SEO and Display Solid communication skills with an ability to present data clearly Eagerness to learn and ability to adapt to feedback in a fast-paced organization Benefits Time off programs Medical Dental Vision Mental health support Paid parental leave Life and disability insurance 401(k) Employee stock purchasing program Company Overview Salesforce is a cloud-based software company that provides customer relationship management software and applications. It was founded in 1999, and is headquartered in San Francisco, California, USA, with a workforce of 10001+ employees. Its website is Company H1B Sponsorship Salesforce has a track record of offering H1B sponsorships, with 1491 in 2025, 2298 in 2024, 1850 in 2023, 2849 in 2022, 2124 in 2021, 1960 in 2020. Please note that this does not guarantee sponsorship for this specific role.