Chief Marketing Officer (CMO)
About Us Solar Mason is at the forefront of the solar energy industry, specializing in engineering, procurement, and construction services. Based in Scranton, PA, our mission is to turn sunlight into sustainable and efficient power solutions for the future. Job Description We are looking for an experienced Chief Marketing Officer (CMO) to oversee all marketing operations of the company and develop its marketing strategy and vision. The ideal candidate will be an experienced professional with a passion for the job, able to employ unique marketing techniques. They will be a skilled marketing strategist and able to drive creativity and enthusiasm in others. Key Responsibilities • ''Own'' the brand and develop our marketing strategy in line with the company's objectives. • Oversee the implementation of the marketing strategy - including campaigns, events, digital marketing, and PR. • Make key decisions for the marketing department and the organization as a whole. • Guide the day-to-day activities of the marketing team. • Continuously review changes to the market, consumer trends, and the activities of competitors, adjusting the marketing plan if necessary. • Manage and refine the organization's social media presence. • Manage and measure marketing campaign costs. Qualifications • Proven experience as a Chief Marketing Officer or similar role. • Demonstrable experience in developing effective strategies and business plans for all marketing aspects (branding, product promotion, etc.). • Solid understanding of market research and data analysis methods. • Proficient in MS Office and business software (e.g., CRM). • A leader with both creative and analytical capabilities. • Outstanding communication (written and verbal) and interpersonal abilities. • BSc/BA in Business Administration, Marketing, Communications, or relevant field; MSc/MA will be a plus. Solar Mason is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Apply tot his job